What we run

The whole function, one team, one number to hold.

Not a channel. Not a freelancer you still have to manage. Liftwright runs the strategy and every layer that turns it into pipeline — and you get one place to look for the result.

What you're actually hiring

A fractional CMO, plainly.

A fractional CMO is a senior marketing leader who runs your marketing function part-time — the same caliber of person a much larger company hires full-time, at the share of the cost your stage actually needs. Not an agency you have to manage. Not a junior you have to direct. Not a consultant who hands you a deck and leaves. A leader who takes the function off your plate and answers for the result.

Ownership-level responsibility — without ownership-level equity.

An agency gives you neither. A full-time CMO costs you both. We give you the best of both.

The layers we run

Strategy down to the scoreboard.

Each layer below is run in-house and pointed at the same plan. You're not stitching vendors together — we run how they connect.

StrategyThe conductor role. The plan everything else serves, led end to end.

Content & SEOThe authority and search footprint that wins a researched, considered purchase.

AI-search visibilityShowing up when buyers ask the models, not just the search bar — where it moves the funnel.

Paid & socialSpend pointed at the right message and the right person, audited before it's scaled.

CaptureLanding pages and forms that turn earned attention into a real, trackable lead.

NurtureEmail that stays with a long consideration cycle until the buyer is ready.

CreativeThe ad and brand work to execute the plan — design as implementation, in-house.

MeasurementA scoreboard that's actually read, with our contribution fenced from referrals and season.

How it works

Diagnose. Build. Lead.

Three steps that turn referral-dependent growth into a stream of new customers you can count on.

DiagnoseWe find out where your customers actually come from — what's referral and repeat versus what's built, what's measurable, and where the money's leaking. You get a straight answer to what's working.

BuildWe build the campaigns end to end — from strategy to publishing to measurement and adjustment.

LeadWe run it: strategy, execution, the agencies and vendors you already have, and a scoreboard that actually gets read — so growth stops depending on who referred you last quarter.

Diagnose → Build → Lead. Growth you can count on.

Questions

The honest answers.

How is this different from an agency?

An agency executes the tasks you assign and reports activity. A fractional CMO answers for the outcome — sets the strategy, directs the agencies and freelancers you already have, and stands behind the number. You stop managing marketing; we run it.

How is it different from hiring a full-time CMO?

Same caliber of leader, without the full-time salary, the equity, or the six-month search and ramp. Ownership-level responsibility without ownership-level equity — starting in weeks, not quarters.

What does it cost?

We work with established companies, typically doing $3–12M. Engagements are scoped to your stage and sized on the diagnostic. If the first question is “what's the cheapest option,” we're probably not the fit yet.

When will I see results?

The diagnosis is quick — you'll know where customers really come from in the first weeks. Building and optimizing demand compounds over a considered-purchase cycle. We set a baseline up front, so what you see is genuinely new, not a number we backed into.

Will you work with my current team and agency?

Yes — we lead them. Most companies already have some marketing in motion. We run and direct it, cut what isn't working, and add what's missing.

What do you actually run?

Strategy through pipeline: positioning, channels, content and search, paid, email, creative, and the measurement to prove it. One leader, accountable for the result.

Want this off your desk?

A short conversation tells us both whether the math and the fit are there. No pitch deck, no pressure.

Book a free diagnostic